Tüketiciler Sosyal Medyadaki Kurumsal Sosyal Sorumluluk Mesajlarını Gerçekten Önemsiyor mu? Türk Telekomünikasyon Şirketleri Üzerine Bir Araştırma

Over the last two decades, corporate social responsibility (CSR) has been regarded as obligatory rather than voluntary. The literature review suggests that these activities provide benefits such increasing sales, developing companies' positive image, reducing costs, protecting environment, and many other issues. However, it is questionable whether valid for all sectors platforms. In this sense, study investigates consumers care about CSR messages on media. From perspective, an investigation Turkish telecommunication companies was conducted. researchers made a qualitative content analysis, in regard, documents of were analyzed with analysis software MAXQDA. According to obtained results, most do not believe sincerity cases' activities. Moreover, insincerity leads negative credibility field. Both dimensions consumers' minds prevent correct message conveying cases.